Cult of the body

20 reasons why the modern obsession with the perfect musculature.

Cult of the body

I do not have to read Men's Health, noted that: men, kept himself in perfect physical shape, getting bigger. They are everywhere: in the television series, movies, commercials, screensavers for laptops and even smartphones applications.

Following this wave of interest in one's own body, more and more ordinary men are beginning to work on the press, aiming to grow biceps and written to the queue to the beautician.

Russia is so far little affected, although the first signs are already visible. In America narcissism have a strong half of mankind has reached massive proportions. For 15 years, the number of plastic surgeries in the stronger sex has increased by 88%. Almost as increased popularity of men's hair removal. Below, the reasons for which the figure in the style of ancient athletes became the object of desire of millions.

Mark Wahlberg in Calvin Klein

advertising

In 1992, 21-year-old Mark Wahlberg starred in advertising underwear Calvin Klein. Billboard with a half-naked photo Man was placed in the center of Manhattan and caused considerable excitement among passers-by and motorists. Calvin Klein sales rose sharply, and fashion houses have made this their findings. From that moment began the era of "erotic" male advertising, soon touching on not only the scope of the underwear, but also perfumes and even series (remember the ads sitcom "Two and a Half Men" with Ashton Kutcher).

Cult of the body

David Hasselhoff in 'Baywatch'

Red shorts, a tan and muscles by David Hasselhoff in the cult beach TV series of the 1990s became the emblem of the same series as the form and blond curls Pamela Anderson.

Cult of the body

Brad Pitt in "Fight Club"

"When a guy for the first time came to fight club, his body resembled a piece of dough. After a couple of weeks, it became like a stone. "

Cult of the body

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Label David Kessler

In 1993, David Kessler invented label design, which spelled out the content in the product in relation to the daily rate. This increased consumer interest in the composition of the products and, as a consequence, to a healthy diet.

Cult of the body

Barack Obama in Hawaii

Oddly enough, but to do while on vacation in Hawaii in 2008, Barack Obama pictures in swimming shorts significantly improved its ranking among the voters.

Cult of the body

Sports Club

In the early 1990s, a new type of sports club: from the grounds for team sports, a spa, restaurants and personal trainers. People came to these fitness centers are not just for sports, but also to acquire useful contacts, directly from the simulator. Sportiness again become a sign of high social status.

Cult of the body

Tight Jeans

Jeans every year are becoming longer, and not only on the girls.

Cult of the body

Marc Jacobs

Between 2007 and 2011, designer Marc Jacobs has dropped more than 10 kilograms, increased its muscles and posed nude for Marc Jacobs Bang fragrance advertising.

Cult of the body

Daniel Craig as Bond

Even the most devoted fans of Sean Connery after the premiere of "Casino Royale" had to admit: Daniel Craig came close to the level previously unattainable 007. The success of the latest Bond, compared to less successful predecessors, largely based on the fact that, in a bathing suit, he looks no worse than in a tuxedo.

Cult of the body

Football

Remove the T-shirt on the field for the players ceased to be something special. In addition, they have something to show: a form of hidden muscles that are not a football build.

Cult of the body

The reality show The Biggest Loser

Millions of people in 90 countries every week watching as a live group of overweight people goes to great lengths just to lose weight.

Cult of the body

Taylor Lautner in "Twilight"

Performer of the werewolf Jacob Taylor Lautner is a big part of the film goes shirtless. Maybe because it is more convenient to turn without clothes, and maybe to give it at least some chance in competition with Robert Pattinson.

Cult of the body

T-shirts with a deep V-neck

The main subject of the European men's fashion this summer.

Cult of the body

Applications for smartphones

Modern smartphones can calculate the body mass index, body fat percentage and metabolic rate as good nutritionist.

Cult of the body

Photo on Facebook

"Thanks" our Facebook unsuccessful pictures taken at parties, in the pool and on vacation made public. This is a significant incentive to work on your body.

Cult of the body

David Beckham

David Beckham is the envy of the strong half of humanity to a greater extent due to the endless advertising of underwear in which it is removed, than because of his football talent.

Cult of the body

Carbohydrates worse cocaine

In the 2000s, foods high in carbohydrates was seen as dangerous even for athletes and military - that is, for people with a traditionally high physical exertion. In addition, scientists have found that sugar is addictive is not less than cocaine.

Cult of the body

Yoga for muscles

It is believed that yoga is not to build up muscles. This is not so - the modern Ashtanga yoga is a marked increase in muscle tissue. By the way, this kind of exercises included in the basic program of exercises and American athletes "sea lions".

Cult of the body

Sex MMS

Why write messages in the style of porn novel? Just send an MMS-photo taken with your smartphone.

Cult of the body

Ryan Gosling in "this stupid love"

When Ryan Gosling took off his shirt in the middle of the movie "This foolish love", she could only exclaim, "you as zafotoshopili". It was the most memorable spectator (and the audience) of the film.

Cult of the body