Design Olympiad

We monitor how changing the logos of the Olympic Games with the recently introduced emblem of the Olympics 2016 in Rio de Janeiro before the Olympic Games in 1924 in Paris

Design Olympiad

The choice of symbol and logo of the Olympic Games is always accompanied by a storm of discussion and criticism in the press and blogs. After all, the symbolism of the Olympic Games promotes not only games, but also the country, which are identified with the visual style of put up with it. And the image of the country in each of its residents own. In addition, the designers do not always manage to be original and unique in their design.

For example, the recently introduced 2016 Olympics logo in Rio de Janeiro immediately accused of plagiarism. Reporters found significant similarities with the logo of the American charity fund Telluride Foundation. Both logos are shown stylized human figures that dance, hand in hand.

Designers denies the charges. The company that developed the logo, claim that he never saw a sign Telluride Foundation. According to the head of the firm, before presenting his work to the public, they conducted extensive research, that it turned out to be unique.

Against the backdrop of stormy discussions mascot of the Winter Olympics in Sochi in 2014 and the logo Summer Olympics 2016 in Rio de Janeiro, we decided to see how evolved design idea for over a century.

Sochi - Winter 2014

Brand "Sochi 2014" was developed in collaboration with the brand consultancy Interbrand and the Expert Council for the creation of "Sochi 2014" brand, founded by the Organizing Committee "Sochi 2014". According to an official press release, the brand "Sochi 2014" is the epitome of commitment to a system of ideas expressed by the five Olympic rings, and the strategic vision of "Sochi 2014": innovative Olympic and Paralympic Winter Games, which will express the character of the New Russia and bring about positive and lasting change in the country . "The" Sochi 2014 "" create a brand, which is clearly readable touch with the new generation: a generation who have grown up in the digital age ", - said the President of the IOC Jacques Rogge.

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London - Summer 2012

The logo of the Olympic Games 2012 in London, developed by the Agency Wolff Olins. The cost of development of this logo was £ 400, 000. The logo is a stylization of the digits "2012", in the form of irregular polygons, in which are inscribed the word "London" and the five Olympic rings. At the presentation we spoke a lot about what is positive logo, and it shows that all will feel at home in London. However, the public is not impressed and logo has caused confusion and protests in Britain.

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Vancouver - Winter 2010

The logo depicts the statue of inukshuk on behalf Ilanaak, translated from Inuktitut language means "friend." The image was taken with the statue, standing on the shore of English Bay in Vancouver. Green, blue and blue colors symbolize the forest, mountains and ocean, red is the color of the maple leaf, which is located on the flag of Canada, and the yellow - the color of the rising sun.

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Beijing - Summer 2008

The official emblem of the Olympic Games in Beijing in 2008 was named "Chinese Seal-Dancing Beijing". It combines the Chinese seal and the art of calligraphy with sporting features, transforming the elements into a human figure, going ahead to victory. The figure is similar to the Chinese character "Jing", which protects the host city of the Olympics and is a particularly significant Chinese style.

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Turin - Winter 2006

The emblem of the Olympic Winter Games in Turin in 2006, depicts the silhouette of the building, "Mole Antonelliana", the symbol of Turin. He smoothly into the image of the mountain, surrounded by ice crystals, which merges with the sky snow. Crystals are intertwined, forming a network: a network of new technologies and the eternal Olympic unity.

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Athens - Summer 2004

Logo of the 2004 Olympic Games portrays an olive wreath, branch of the olive tree, twisted around. Emblem refers to the ancient Olympic Games, in which olive wreath was the official award for the winners of the Olympic Games. In addition, the olive was the sacred tree of Athens.

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Salt Lake City - Winter 2002

The logo of the Olympic Games 2002 in Salt Lake City was selected from 1,200 projects. Emblem stylized snowflake painted in bright colors inherent in Utah. Utah residents were very satisfied: all their wishes - a variety of terrain, the unique heritage of the region, as well as the Olympic spirit - were reflected in the logo.

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Sydney - Summer 2000

On a poster painted figure of an athlete. Image of a boomerang, as well as the sun and rock fused together with the harbor and the beach on a red background to evoke in our imagination a true representation of the Australian landscape and its indigenous people.

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Nagano - Winter 1998

Shock is a flower on each petal which depicts athlete representative of a winter sport. The emblem as a snowflake symbolizing the Olympic Winter Games. And the emblem resembles a mountain flower, thereby making the emphasis on respect for nature and environmental protection in Nagano, so it was called sunflower.

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Atlanta - Summer 1996

The base of the emblem in the form of a torch made of the five Olympic rings, and numbers 100, reminiscent of classical Greek column, and made specifically for the centenary of the Olympic Games. The flame of the torch is gradually transformed into a star, each symbolizing aspiration athlete to perfection. Gold color emblem is the embodiment of gold medals, green - the color laurel wreaths, which put the winners in ancient times, as well as green symbolizes Atlanta having trees the city's reputation.

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Lillehammer - Winter 1994

The logo is a symbol of the development and improvement of the aurora - the natural phenomenon inherent to Norway because of its northern location. This phenomenon is associated with power, high voltage, and an impressive sight.

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Barcelona - Summer 1992

The official logo, developed by Jose Maria Trias from Barcelona, ​​depicted a human figure, jump over the barrier, which is the 5 Olympic rings.

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Albertville - Winter 1992

The official emblem shows the Olympic flame, painted in the colors of the Savoy region. logo Objective: to show the highlands, modernity and sports.

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Seoul - Summer 1988

The emblem shows Seoul pattern samtaeguk. Samtaeguk - traditional pattern, which is characterized by Korea. It is widely used to decorate fans, gates for houses in the Korean style, souvenirs and folk craft items. Olympic emblem contains the elements of the pattern in two forms, centripetal and centrifugal; centripetal movement represents people from all over the world, arriving in Korea, thus symbolizing the harmony in the world, while the centrifugal motion depicts a man moving forward in the search for happiness and prosperity.

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Calgary - Winter 1988

Logo stylized snowflake with the Olympic rings at the top. And also reminds the maple leaf, which is the state emblem of Canada. Logo is rich in symbolic letters "C", the first letter in Canada and Calgary words.

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Los Angeles - Summer 1984

The star is a universal symbol of the highest aspirations of mankind, the horizontal lines represent the speed with which the participants strive for perfection, while the repetition of shapes star shape symbolizes the spirit of competition between equals in their physical training of athletes. Symbolic colors - blue, white and red - from the parts were chosen for their traditional significance in the awarding of prizes for first, second and third place.

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Sarajevo - Winter 1984

Shock stylized snowflake, which are located above the Olympic rings. It also reminds pattern traditional embroidery produced in the Sarajevo region.

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Moscow - Summer 1980

The official emblem was created by Vladimir Arsentiev. The five Olympic rings are enclosed in the shape of a pyramid, on top of a five-pointed star is located, which reminds us of the Kremlin flag.

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Lake Placid - Winter 1980

The chevrons on the right side of the logo symbolize the mountains around the Olympic Village and the Olympic site. To all this, align the vertical line of the modified Ionic columns, is reminiscent of the previous games. Battlements at the top of the column moving to the Olympic rings, creating a feeling as if they emerge from the column itself. This tooth symbolizes the Olympic flame (double Olympic cauldron), which serves to remind an already once won the Olympic Games in Lake Placid in 1932.

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Montreal - Summer 1976

The logo shows the Olympic rings mounted on an Olympic podium, which is also the graphic interpretation of the letter M, the first letter in the name of the city of Montreal. In the center of the emblem - Cross-country skiing - the central object of the Olympic Games.

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Innsbruck - Winter 1976

The logo is a coat of arms of the city of Innsbruck, which depicts a bridge over the river Inn, from which the name of the city. Bridge and the five Olympic rings symbolize the link between the different peoples and the friendly ties that bind the young athletes of all countries for whom Innsbruck in 1976 again became a meeting place.

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Munich - Summer 1972

The logo depicts the crown in the rays of light, symbolizing the spirit of the Olympic Games in Munich - bright, fresh, generous - expressed in the design "Radiant Munich". logo design developed Otl Aicher, designer and director of the visual embodiment Commission (visual conception commission).

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Sapporo - Winter 1972

Japan's top eight designers put on the contest logo designs for the Olympics, but defeated Kazumasa Nagai and his project, which was selected as the official emblem for the Olympic Games in Supor. The emblem shows a combination of three completely independent of each other element - 1) the rising sun, Japan symbol; 2) a snowflake, is a symbol of the winter; 3) Olympic rings marked "Supor '72".

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Mexico - Summer 1968

Logo design has been developed in the course of working together 3 artists: Pedro Ramirez Vazquez, architect and president of the Olympic Organizing Committee, Eduardo Terrazas Mexican and American Lance Wyman. The emblem is a combination of the five Olympic rings and the year digits (1968).

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Grenoble - Winter 1968

In addition to the Olympic rings in the logo painted snowflake, located between three roses, the symbol of the city of Grenoble.

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Tokyo - Summer 1964

Having considered the huge number of applications, the Organizing Olympic Committee chose the logo design, authored by Yusaku Kamekura. In the background, the logo depicts the state flag of Japan, against which painted Olympic rings, symbolizing the sunrise.

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Innsbruck - Winter 1964

The logo is represented by the coat of arms of the city of Innsbruck. The coat of arms depicts a bridge over River John, from which there was a city name John. The bridge connects the old town with the Hötting area.

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Rome - Summer 1960

The emblem shows wolf, which feeds Remus and Romulus. According to legend, Romulus and Remus - twins who founded Rome. Between brothers, depicted on the emblem, Roman numerals written the date 1960.

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Squaw Valley - Winter 1960

The emblem shows three triangle stylized American flag, and the Olympic rings. Triangles are made in three-dimensional format and resemble the shape of a star or snowflake.

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Melbourne / Stockholm - Summer 1956

The emblem of Australia painted on a background depicting Olympic torch and rings. At the bottom of the logo - the inscription "MELBOURNE 1956", surrounded on both sides of laurel branches.

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Cortina d'Ampezzo - Winter 1956

Emblem stylized snowflake with the image of the star, the center of which there are five Olympic rings. It resembles the logo of the Italian National Olympic Committee. This logo selected from the 86 posters designed by artists 79. According to the results of the competition the first place was shared by Milan artist Franco Rondinelli and artist Bonilauri from Genoa.

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Helsinki - Summer 1952

On the logo depicts the tower of the stadium in Helsinki, with the Olympic rings at the top.

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Oslo - Winter 1952

In the center of the logo settled Olympic rings and picture Oslo Town Hall. Outside of the circle there is an inscription: "DE VI OLYMPISKE VINTERLEKER OSLO 1952."? which translates as: "VI Olympic Games in Oslo."

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London - Summer 1948

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St. Moritz - Winter 1948

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Berlin - Summer 1936

The emblem for the Olympic Games in Berlin was invented quite by accident: the original author of the emblem, the artist Johan Boland, painted her five Olympic rings, on a background which he painted an eagle and a symbol of the city of Berlin - Brandenburg Gate. But the president of the Olympic Committee, Dr. Lewald, emblem did not like, so he offered to open the lower part of the emblem, which made it to the bell. Although the idea of ​​such an emblem came to developers in the head accidentally, all immediately recognized in it the prototype of the bell. The bell has the following inscription: "Ich rufe die Jugend der Welt!" ( "I call upon the youth of the world!"). Artist Johannes Boehland powers entrusted to continue the development of the logo design. The final version appears in the form of an emblem Olympic bell, which depicts the Olympic rings, against which adorned German eagle. Along with the Olympic rings, fire and oath, Bell became one of the most recognizable symbols used throughout and in the context of the Games in Berlin.

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Garmisch-Partenkirchen - Winter 1936

The emblem of the Olympic rings depicted in the background peaks of the Bavarian Alps with a ski track.

Los Angeles - Summer 1932

Lake Placid - Winter 1932

Paris - Summer 1924